In addition, the researchers recommend overcoming the obstacles that hinder the application of the blue ocean strategy by the senior management.
For instance, the researchers recommend providing customers with service guarantees by the Jordanian telecommunication companies. In the light of the aforementioned results, several recommendations were suggested by the researchers. It was found that the innovation process significantly affects the achievement of a competitive advantage. In addition, it was found that the increasing process significantly affects the achievement of a competitive advantage. It was also found that the reduction process significantly affects the achievement of a competitive advantage. It was also found that the elimination process significantly affects the achievement of a competitive advantage. For instance, it was concluded that the blue ocean strategy dimensions are highly applied. The researchers used descriptive statistical methods, as well as, linear regression analysis, that were done to test the study's hypotheses and analyze the collected data.
The sample consists of one hundred (100) administrators working in Jordanian telecommunication companies. After that, the questionnaire forms were distributed to the selected sample. In order to achieve the study's objectives, the descriptive analytical approach was adopted and a questionnaire was developed. The present study aimed to identify the impact of applying the blue ocean strategy on the achievement of a competitive advantage in the Jordanian telecommunication companies.
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