Simonas Sturys, Head of Marketing at Nordcurrent, said: “The ads were easy to integrate and work well alongside our other monetization methods within Cooking Fever. Since implementing in-game advertising, Nordcurrent has also seen ARPDAU triple in the US, in-game ad revenue outside of the US more than double, and a 4x increase in eCPM from in-game ads.
Thanks to Anzu’s relationships with top-tier brands, Nordcurrent has seen campaigns from major brands appear within Cooking Fever.
The game developer worked with Anzu to integrate intrinsic in-game ad placements into the gameplay, allowing advertisers to serve banner ads to gaming audiences to complement rather than detract from the experience.Īlthough the in-game ad placements only launched in April 2022, Nordcurrent says it has already seen a huge impact from in-game ads, which now make up over 5% of its total revenue. Leading mobile games developer, Nordcurrent sees incremental revenue growth after implementing Anzu’s in-game ad monetization solutionĪnzu.io, the world’s most advanced in-game advertising platform, and Nordcurrent, a renowned international publisher and developer of casual mobile games, have worked together to bring intrinsic in-game advertising to Cooking Fever, one of the most popular mobile simulation games.Ĭooking Fever, an addictive time management game where players cook meals from around the world, is Nordcurrent’s flagship title, with almost 400 million downloads and 15 million monthly active users since launching in 2014.
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